--- title: WE’VE EXPANDED OUR HOSPITALITY AV SERVICES TO MEXICO description: Mills James expands its hospitality AV services to Mexico, led by Salvador Bernal, to cater to the growing demand for audiovisual solutions in the resort market. image: https://www.millsjames.com/wp-content/uploads/2023/10/Mexico-blog-image-2-20220705.png --- [Skip to content](https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico#main-content) [![MillsJames-logo-1](https://blog.millsjames.com/hs-fs/hubfs/MillsJames-logo-1.png?width=180&height=32&name=MillsJames-logo-1.png)](https://millsjames.com/) - [ABOUT](https://millsjames.com/about-mills-james/) Show submenu for ABOUT - [ABOUT US](https://millsjames.com/about-mills-james/) - [OUR STORY](https://millsjames.com/our-story/) - [CAREERS](https://millsjames.com/careers/) - [CONTACT US](https://millsjames.com/contact-us/) - SERVICES Show submenu for SERVICES - [Events](https://millsjames.com/for-events/) Show submenu for Events - [Live Events](https://millsjames.com/for-events/live-event-creative-production/) - [Virtual Events](https://millsjames.com/for-events/virtual-events-streaming/) - [Event & Trade Show Videos](https://millsjames.com/for-storytelling/event-trade-show-videos/) - [Videos](https://millsjames.com/for-storytelling/) Show submenu for Videos - [Commerical Production](https://millsjames.com/for-storytelling/commercial-production/) - [Virtual Production](https://millsjames.com/for-events/) - [Social Media Content](https://millsjames.com/for-storytelling/digital-media-content/) - [Hospitality](https://millsjames.com/for-hospitality-venues/) - [WORK](https://millsjames.com/portfolio/) - [BLOG](https://blog.millsjames.com/news) - LOCATIONS Show submenu for LOCATIONS - [Columbus](https://millsjames.com/columbus/) - [Cincinnati](https://millsjames.com/cincinnati/) - [Cleveland](https://millsjames.com/cleveland/) - [Mexico](https://millsjames.com/mexico/) Open main navigation Close main navigation - [ABOUT](https://millsjames.com/about-mills-james/) Show submenu for ABOUT - [ABOUT US](https://millsjames.com/about-mills-james/) - [OUR STORY](https://millsjames.com/our-story/) - [CAREERS](https://millsjames.com/careers/) - [CONTACT US](https://millsjames.com/contact-us/) - SERVICES Show submenu for SERVICES - [Events](https://millsjames.com/for-events/) Show submenu for Events - [Live Events](https://millsjames.com/for-events/live-event-creative-production/) - [Virtual Events](https://millsjames.com/for-events/virtual-events-streaming/) - [Event & Trade Show Videos](https://millsjames.com/for-storytelling/event-trade-show-videos/) - [Videos](https://millsjames.com/for-storytelling/) Show submenu for Videos - [Commerical Production](https://millsjames.com/for-storytelling/commercial-production/) - [Virtual Production](https://millsjames.com/for-events/) - [Social Media Content](https://millsjames.com/for-storytelling/digital-media-content/) - [Hospitality](https://millsjames.com/for-hospitality-venues/) - [WORK](https://millsjames.com/portfolio/) - [BLOG](https://blog.millsjames.com/news) - LOCATIONS Show submenu for LOCATIONS - [Columbus](https://millsjames.com/columbus/) - [Cincinnati](https://millsjames.com/cincinnati/) - [Cleveland](https://millsjames.com/cleveland/) - [Mexico](https://millsjames.com/mexico/) - [LET'S CONNECT](https://www.millsjames.com/contact-us/) [LET'S CONNECT](https://www.millsjames.com/contact-us/) 7/5/22, 2:31 PM # WE’VE EXPANDED OUR HOSPITALITY AV SERVICES TO MEXICO [Mills James](https://blog.millsjames.com/news/author/mills-james) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico) [envelope icon](mailto:?body=https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico) WE’VE EXPANDED OUR HOSPITALITY AV SERVICES TO MEXICO 2:55 Since 1995, Mills James has been delivering on-site AV services for boutique conference centers and high-end hotels across the United States. Today, our Hospitality Audiovisual Services Department is providing the same solutions to 22 resorts in Mexico. Salvador Bernal, Mills James Vice President of Hospitality | Mexico, will lead the operation from the company’s office in Cancun. “Mexico’s meeting industry is seeing a strong rebound in the resort market,” said John Watts, VP of Hospitality. “Cancun, Los Cabos, and Puerto Vallarta are predicting record-breaking tourist numbers this year.” ![](https://www.millsjames.com/wp-content/uploads/2023/10/Mexico-blog-image-2-20220705.png) Properties across Cancun, Riviera Maya, Los Cabos, Puerto Vallarta, and Mexico City are leveraging our award-winning audiovisual services for live conventions and destination weddings. Forty percent of Mills James’ business in Mexico is destination weddings with groups from the United States, Europe, and South America. There is a growing demand for sound systems, DJ services, LED dance floors, video production services, and more. The remaining 60% of our business comes from international groups booking meetings and conventions. “As tourism and travel return, we are confident that under Salvador’s direction, Mills James’ market penetration will grow exponentially and take us from a regional audiovisual and event technology player to an international leader across the US and Caribbean,” added Watts. **Positioned to Lead the Market** Bernal spent the last 25 years in executive positions with leading AV services companies across Mexico, including serving as Caribbean Regional Vice President at PSAV® Presentations Services, Mexico Vice President at AVI-SPL, and LATAM Vice President at Encore Event Technologies. His history of generating revenue, building partnerships, and managing Mexico market distribution channels will enable us to quickly make its stake as the region’s leading audiovisual and event production services. [![Salvador-Bernal](https://no-cache.hubspot.com/cta/default/43666287/interactive-168706361666.png)](https://blog.millsjames.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI8o%2BD5j3oIMDSoJHkqfcaZBEy9CGb%2FMACATVrKYfmjkaZiMU38Z37MY%2BRvIno%2BqHmpdj8QItja3P0uXhx3%2FbdWFgi7kgfkT4HrM2wxY9TpkFejtB13fRjNkW0v4FG7TP%2BFVA%3D%3D&webInteractiveContentId=168706361666&portalId=43666287) “Mills James is positioned for explosive growth in Mexico,” Bernal said. “Our team is 90-people strong, comprised of creative directors, producers, videographers, lighting and sound engineers, set builders, and administrative and finance associates.” We’ve invested heavily in modern AV equipment that will reside on-site at each hotel with inventory managed by dedicated technicians and a warehouse close by storing specialty gear that they can access as needed. “This is a fresh brand backed by years of experience,” Bernal commented. “Our competitors are plagued with old equipment and a blasé attitude toward customer service. While we are a new option in the market, our faces and business culture are very familiar to the hoteliers we serve.” He added, “I am proud to be part of a company that brings new life to the AV and event technology business.” ## Related posts [![](https://www.millsjames.com/wp-content/uploads/2020/08/MJ_MindsetDigital_partnership-768x363.jpg)](https://blog.millsjames.com/news/weve-partnered) [Partners](https://blog.millsjames.com/news/tag/partners) ## [WE’VE PARTNERED WITH MINDSET DIGITAL TO MEET GROWING VIRTUAL DEMAND](https://blog.millsjames.com/news/weve-partnered) [Mills James](https://blog.millsjames.com/news/author/mills-james) 8/1/20, 2:34 PM [Read more](https://blog.millsjames.com/news/weve-partnered) [![](https://www.millsjames.com/wp-content/uploads/2021/11/DCC-FV-768x512.png)](https://blog.millsjames.com/news/were-the-new-preferred-in-house-av-provider-at-the-dayton-convention-center) ## [WE’RE THE NEW PREFERRED IN-HOUSE AV PROVIDER AT THE DAYTON CONVENTION CENTER](https://blog.millsjames.com/news/were-the-new-preferred-in-house-av-provider-at-the-dayton-convention-center) [Mills James](https://blog.millsjames.com/news/author/mills-james) 11/15/21, 2:32 PM The Dayton Convention Center, an ASM Global managed facility, has announced Mills James will serve... [Read more](https://blog.millsjames.com/news/were-the-new-preferred-in-house-av-provider-at-the-dayton-convention-center) [![](https://blog.millsjames.com/hs-fs/hubfs/Studio-A-Blog-LinkedIn.jpg?height=200&name=Studio-A-Blog-LinkedIn.jpg)](https://blog.millsjames.com/news/weve-reinvented-our-studio-for-the-future-of-mixed-reality-production) ## [WE’VE REINVENTED OUR STUDIO FOR THE FUTURE OF MIXED REALITY PRODUCTION](https://blog.millsjames.com/news/weve-reinvented-our-studio-for-the-future-of-mixed-reality-production) [Mills James](https://blog.millsjames.com/news/author/mills-james) 9/26/22, 2:31 PM Cyc walls are a mainstay in the world of video production. Pronounced “Sike” (or “Psych,” take your... [Read more](https://blog.millsjames.com/news/weve-reinvented-our-studio-for-the-future-of-mixed-reality-production) --- ![MillsJames-logo](https://blog.millsjames.com/hs-fs/hubfs/MillsJames-logo.png?width=168&height=30&name=MillsJames-logo.png) Mills James is one of the largest production companies of our kind in the country, known for integrating agency-level creative and production under one roof. Our expertise spans broadcast television, video production, not to mention virtual and live event production for some of the country’s biggest brands. **LOCATIONS** [Columbus Headquarters](https://millsjames.com/locations/columbus/) 3545 Fishinger Blvd. Columbus, OH 43026 [(614) 777-9933](tel:(614)777-9933) [Cincinnati Office](https://millsjames.com/locations/cincinnati/) [(513) 407-5593](tel:(513)407-5593) [Cleveland Office](https://millsjames.com/locations/cleveland/) [(216) 443-0468](tel:(216)%20443-0468) [Mexico Office](https://millsjames.com/locations/mexico/) [+52 1 998 339 1825](tel:+52%201%20998%20339%201825) **SERVICES** [Events](https://millsjames.com/for-events/) [Video](https://www.millsjames.com/for-storytelling/) [Hospitality](https://www.millsjames.com/for-hospitality-venues/) [CONTACT US](https://www.millsjames.com/contact-us/) Copyright © 2024, Mills James ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mills James", "url" : "https://blog.millsjames.com/news/author/mills-james" }, "dateModified" : "2024-05-28T18:31:41.473Z", "datePublished" : "2022-07-05T18:31:00.000Z", "headline" : "WE’VE EXPANDED OUR HOSPITALITY AV SERVICES TO MEXICO", "image" : [ "https://www.millsjames.com/wp-content/uploads/2023/10/Mexico-blog-image-2-20220705.png" ], "mainEntityOfPage" : { "@id" : "https://blog.millsjames.com/news/weve-expanded-our-hospitality-av-services-to-mexico", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.millsjames.com/hubfs/MJ_Logo_VEC_Black-1.jpg" }, "name" : "Mills James" } } ```