---
title: HOSPITALITY AV VETERAN JOHN WATTS HELPS POSITION MILLS JAMES FOR RAPID GROWTH
description: Hospitality AV veteran John Watts joins Mills James as Vice President to drive rapid growth in the hospitality audiovisual services industry.
image: https://www.millsjames.com/wp-content/uploads/2023/10/John_Watts.png
---

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 6/1/21, 2:36 PM

# HOSPITALITY AV VETERAN JOHN WATTS HELPS POSITION MILLS JAMES FOR RAPID GROWTH

[Mills James](https://blog.millsjames.com/news/author/mills-james)

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HOSPITALITY AV VETERAN JOHN WATTS HELPS POSITION MILLS JAMES FOR RAPID GROWTH

1:56

Mills James announces [John Watts](https://www.linkedin.com/in/johnpwatts/) as Vice President of Hospitality to lead the company’s growing hospitality audiovisual services portfolio.

[![John_Watts](https://no-cache.hubspot.com/cta/default/43666287/interactive-168695445410.png)](https://blog.millsjames.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI0nX%2F6NTrwwBtTuVsmnbtCqIy5LRGgfUt9JBKNnGFXXfu5zT%2Fs9kkT1vRRYUdDJscaEM4SD%2FWbBbNq0R6n4JXz0VRbVEUE3wXMMFieLwWp%2Fog0xgIK%2FMrvJDAphxRgs2IoeA%3D%3D&webInteractiveContentId=168695445410&portalId=43666287)

Watts brings more than 20 years of experience building and leading teams in the hospitality AV space. He has a proven track record for managing large-scale operations for some of the largest event companies in the world. Among other accomplishments, Watts helped grow a small regional portfolio of 11 properties into a 100-venue enterprise spanning the U.S., Mexico, and Puerto Rico.

With meetings returning, Mills James is in a strong position for growth, having weathered the pandemic well thanks to the company’s breadth of event and video production services. In the convention and hospitality AV space, the employee-owned production company is making a big splash in an industry previously hampered by a commodity mindset.

“Our mission is to redefine hospitality audiovisual services,” said [Joe James](https://www.linkedin.com/in/joe-james-2bb43813/), Mills James Chief Hospitality Officer. “We see hospitality AV as primed for innovation and reinvention, and John is the perfect person to build long-term partnerships with clients who want to differentiate themselves.”

Unlike high-priced multinational AV corporations that have long held a monopoly on the market, Mills James manages every venue with a local ownership mentality. Employee ownership fosters a service mindset like no other, one marked by superior listening and communication skills, passion, professionalism, and the comfort of a familiar team.

“Mills James is known for providing a higher level of service in this industry. That’s what attracted me to the company; not to mention unique production expertise that sets them apart in a big way,” Watts said. “We can now bring a refreshing service mindset *and* powerful production capabilities to our clients.”

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